The County Government of Siaya intends to urgently engage the services of an experienced Public Relations Firm to provide strategic communication support during this years’ visit by former US President Barack Obama in July 2018.  The firm will be responsible for planning and execution of a communication strategy and activities that will be aimed at improving the public image and reputation of the County while taking advantage of the publicity and excitement around the coming of Obama. The Firm will also assist in the implementation of the Communication Strategy and execution of related events and activities.

 Goals /Objectives of the Assignment  

The PR firm will target the public attitudinal and behavioral changes on Siaya County . This can be summarized as follows:

  1. Boosting public awareness on Siaya County and especially the tourism value and attractions  of the County.
  2. Enhancing positive image of Siaya County by taking advantage of the strong heritage and showcasing the county’s uniqueness.
  3. Profile Siaya County in the key media during the visit by Obama
  4. Develop strong media links with all media houses
  5. Position Siaya County as available tourist and investment destination in Kenya.

 Client Brief

  • Siaya County seeks to enhance its image
  • Siaya County seeks to promote its tourism offering to both locals and foreign tourists.
  • Siaya County seeks to reach out to its target public with timely and relevant information around the coming of US president Barack Obama.
  • Siaya County is seeking to strategically profile and position its key programmes and activities
  • Siaya County is seeking to raise its visibility and top of mind awareness
  • Siaya County seeks to explain and position itself in order for Kenyans to understand its objectives.

 Scope of Work

The cardinal objective of this is to inform the public on what Siaya County is all about, what it is doing to improve the lives of its people and to showcase the county’s uniqueness as a tourist and investment destination in Kenya.
To achieve this, it will be important to:-

  • Develop a succinct communication strategy to leverage the homecoming of US President Barack Obama
  • Develop a plan that projects Siaya County as progressive, development oriented county in Kenya.
  • It must however be a true reflection of what Siaya County really is at a practical level.
  • Ensure sustainability of the communications programme.

 Specific Tasks

  1. Develop a communication strategy that is aligned to the goals and aspirations of Siaya County organizational strategic plan in order to realize objectives.
  2. Carry out Strategic Media Relations activities that will ensure favorable coverage and depiction of Siaya County during the visit by the former US President.
  3. Carry out media production activities to generate news features, mini documentaries and video footage during the visit by former  US President Barack Obama.
  4. Undertake branding activities that will elevate the County’s image as a vibrant investment destination.
  5. Execute a digital media campaign to augment the media relations activities during the visit by former US President Barack Obama.
  6. Develop a monitoring and evaluation plan that includes
    • Documentation of all the publicity activities undertaken
    • Organizational Branding
    • Publicity
    • Production of publicity materials
    • Event Management

 Expected outputs

  1. Communication Strategy
  2. Communication campaign (multimedia content)
  3. Publicity/Positive Media coverage
  4. Creative Concepts – artworks
  5. Video Documentaries (pre and post-visit)

Interested candidates are requested to submit detailed profiles of the company including at least five (5) similar assignments undertaken in the past and proposed personnel with relevant qualifications and experience (person). Candidates should also demonstrate capability of completing the assignment within the short notice.  Applications should be  addressed to:

The County Secretary
County Government of Siaya
P.O. Box 803 – 40600
SIAYA

in plain sealed envelopes, clearly marked with the EOI Identification No. and name and be deposited in the Tender Box provided at the main entrance of ALEGO USONGA SUB-COUNTY office within Siaya so as to be received on or before 9th July, 2018 at 12.00 noon.

Director, Supply Chain Management
For:  COUNTY SECRETARY